We live for the good things in life. Whether it's to sip a well-crafted gin or savour that perfectly balanced espresso, we live for the brands we create.

Twin brothers Matthew and Terry Squadrito, formed Squad Ink in 2008 with a vision to build timeless lifestyle brands that are founded on open collaboration, enduring client relationships and the utmost authenticity.

Today, we're a squad of specialised talent. We’re passionate creatives. We're brand curators and technical producers. We work alongside the industry’s best to build well-positioned brands from the ground up and strengthen existing ones into a new and exciting era of growth.

Reasons to believe

Specialised Team

We bring together the best in the business through our network of specialised partners to produce brands that are sustainable, progressive and award-winning.

Proven

We’ve shaped some of the most successful progressive brands in Australia. The proof is in the pudding so witness the full experience first hand on-site or on-shelf.

Nimble and Responsive

We’re an agile team of industry experts. Which means we can adapt our approach to suit your unique culture and structure while delivering next level outcomes.

Awards
View all

  • 20th Annual FAB Awards

    GOLD – Packaging Design Range
    Archie Rose x Horisumi

  • 2017 American Distilling Institute Craft Sprits Awards

    Worlds Best Brand Identity
    Archie Rose Distilling Co.

  • 2017 American Distilling Institute Craft Sprits Awards

    GOLD – Packaging Design
    Archie Rose – Signature Dry Gin
Awards
View all

  • 2017 International Wine and Spirits Competition

    GOLD – Packaging Design
    Archie Rose Virgin Cane Spirit

  • 2016 International Wine and Spirits Competition

    Best Packaging Design Range
    Archie Rose Distilling Co.

  • 2016 Penta Awards

    GOLD – Food, Cereals
    The Grounds Granola

Meet the Squad

Matthew Squadrito

Co-Founder / Creative Director

Terry Squadrito

Co-Founder / Business Director

Jess Browne

Lead Designer

Stacy Masiruw

Account Manager

Erika Box

Designer

Simon Steele

Brand Consultant

Ninna Dorgan

Account Manager

Nathalie Cano

Digital Producer

Chris Davey

Packaging Production Manager

Andrew Cunneen

Digital Designer

Ashleigh Jack

Account Manager

Robbie North

Designer

Services

Strategy

  • Research & Analysis
  • Trend & Insight
  • Customer Experience
  • Brand Platform & Positioning
  • Go-to-Market Planning
  • Content & Messaging

    • Brand

  • Naming & Identity
  • Visual Language
  • Voice & Messaging
  • Brand Campaign
  • Signature Assets
  • Systems & Guidelines
  • Brand Guardianship

    • Product

  • Product Formation
  • Strategy
  • Visual Design
  • Color, Material, Finish
  • Industrial Design
  • Prototyping
  • Packaging

    • Venue

  • Venue Experience Platform
  • Environmental Design
  • Experiential Design
  • Production Management
  • Brand Touchpoints

    • Digital

  • Digital Strategy
  • Brand Activation
  • UI/UX Design
  • Responsive Design
  • Full-stack Development
  • Usability Testing

    • Content

  • Creative Direction
  • Copy & Script writing
  • Production
  • Post Production
  • Motion Graphics
  • Photography & Rendering

    • If you have a great idea and want to create something incredible together, we’d like to hear from you.

    Let's work together

    Squad Ink

    Suite 204, 24-30 Springfield Avenue
    Potts Point, Sydney, Australia

    Say hi

    hello@squadink.com +61 2 9357 3085

    Get the good stuff

    Instagram

    © Squad Ink

    • 20th Annual FAB Awards

      GOLD – Packaging Design Range
      Archie Rose x Horisumi

    • 2018 Dieline Awards

      Merrit - Spirits
      Archie Rose x Horisumi

    • 2018 Penta Awards

      Bronze - Beverages
      Archie Rose x Horisumi

    • 2018 Sydney Design Awards

      Gold - Digital Food & Drink
      True North Spirits

    • 2018 Sydney Design Awards

      Silver - Graphic Design Three Dimensional
      Pietro Gallo Estate

    • 2017 Australian Drinks Awards

      Best in Class - Gin Best Innovation (Packaging and Product)
      Archie Rose x Horisumi

    • 2017 Australian Drinks Awards

      Overall Category Winner - Sprits Best Innovation (Packaging and Product)
      Archie Rose x Horisumi

    • 2017 Australian Drinks Awards

      Overall Category Winner - RTD Best Innovation (Packaging and Product)
      SOFI Spritz

    • 2017 Sydney Design Awards

      Gold - Digital Food & Drink
      Archie Rose Distilling Co.

    • 2017 Sydney Design Awards

      Silver - Graphic Design Three Dimensional
      The Grounds Cold Brew

    • 2017 Sydney Design Awards

      Silver - Graphic Design Three Dimensional
      Archie Rose x Horisumi

    • 2017 American Distilling Institute Craft Sprits Awards

      Gold - Packaging
      Archie Rose - Signature Dry Gin

    • 2017 American Distilling Institute Craft Sprits Awards

      Worlds Best Brand Identity
      Archie Rose Distilling Co.

    • 2017 San Francisco World Sprits Competition

      Gold - Packaging Design
      Archie Rose x Horisumi

    • 2017 San Francisco World Sprits Competition

      Silver - Packagin Design
      Archie Rose Virgin Cane Spirit

    • 2017 International Wine and Spirits Competition

      Gold - Packaging Design
      Archie Rose Virgin Cane Spirit

    • 2017 International Wine and Spirits Competition

      Bronze - Packaging Design
      Archie Rose x Horisumi

    • 2016 Penta Awards

      Gold - Food; Cereals
      The Grounds - Granola

    • 2016 International Wine and Spirits Competition

      Best Packaging Design Range
      Archie Rose Distilling Co.

    • 2016 International Wine and Spirits Competition

      Gold - Packaging Design
      Archie Rose Signature Dry Gin

    • 2016 International Wine and Spirits Competition

      Gold - Packaging Design
      Archie Rose White Rye

    • 2016 San Francisco World Spirit Competition

      Gold - Packaging Design
      Archie Rose Core Range

    • 2015 - A' Design Awards

      Silver - Packaging Design
      Archie Rose Core Range

    • 2012 - Sydney Design Awards

      Best in Brand Identity
      Regal Rogue Vermouth