Archie Rose is at the frontline of an exciting new era of Australian whisky. One that embraces the old and new, with ties to tradition and heritage, however not afraid to forge it’s own path.
  • Brand Identity
  • Packaging
  • Content
  • Website

It is an incredibly exciting time to be a part of the Archie Rose whisky story. A journey that started back in 2015 when they first opened their doors, we would see years of R&D, refinement of their techniques and then maturation – all leading them to this moment. Their Rye Malt and Single Malt whiskies represent the epitome of their spirit making journey and boldly redefines what an Australian whisky can be.
Our task was to strategically position Archie Rose as Australia’s leading multi-spirit distillery and to build an iconic Australian whisky brand that reflects their uncompromising commitment to quality and innovation in the category.

Creation of a modern classic

A restrained design approach is magnified by impeccable production. A timeless icon that will age beautifully alongside their award-winning spirits. The custom glass bottle features a 360 degree recess that elegantly holds the full wrap label. Emboss gold foil detail frames the label and draws the eye side of the pack to spirit production details.