Inspired by a mutual respect for nature and the hand forged, we collaborated with Archie Rose and acclaimed tattoo artist Horisumi to bring you Archie Rose x Horisumi
- Brand Strategy
- Brand Creation
- Art direction
Unlike most processes, where packaging is designed post liquid development, we worked in reverse; Together with Horisumi, we first interpreted the Japanese seasons through his art and then Archie Rose developed a gin that uses unique botanicals reflective of the transitional tones of the Japanese season.
In Japan, it’s disrespectful to reveal your tattoos in public, which is why people never tattoo their faces or hands. We respect this tradition through the Furoshiki wrap which tastefully conceals Horisumi’s art. In Japan, Furoshiki is commonly used to wrap parcels of food or gifts, which is quite fitting for this sharable and collectible gin series.