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Breakfast is served folks! ArchieMite Buttered Toast Spirit delivers lashings of good ol’ Aussie nostalgia, proudly distilled with Australia’s favourite ‘mite’ spreads, freshly churned Pepe Saya butter and legendary Sonoma sourdough toast. It’s one mitey fine spirit!
  • Brand Identity
  • Packaging

Breakfast is served

Buttered sourdough toast with yeast extract spread has to be one of Australia's most popular breakfast or even any-time-of-day meals. Archie Rose Distilling Co's new limited edition ArchieMite Buttered Toast Spirit is an experimental dip into this side of Aussie culture, bringing to market a savoury, buttery, unaged spirit inspired by Australia’s love for umami-rich breakfast spreads.

The challenge for us was to capture the nostalgia that comes with Australia’s favourite supermarket breakfast spreads, yet deliver a packaging design worthy of a premium artisanal spirit. In many ways it was a lesson in letting go of the brand constraints and having a bit of fun.

The packaging design delivers lashings of good ol’ Aussie nostalgia with bold angled block type and a retro-inspired illustration of your favourite spread on toast. It’s a blast from the past yet refreshingly current. The label is digital printed in vibrant yellow and features an all over textured grain emboss for a premium result. An added gloss high build screen has been applied over graphics to ensure that the rich yeast-extract spread sings out off the label.

The team are living the dream over there and having a ton of fun along the way! We wanted the next limited-release to express that. For the packaging designers, this served up an opportunity to present the more playful side of the Archie Rose team.