Cha Li Boi is a modern yum cha restaurant and bar located in Bondi Junction, Sydney. Cha Li Boi takes the traditional yum cha format and flips it on its head.
- Brand Strategy
A fun and vibrant brand identity that offsets the raw interior through the use of colour, pattern and a venue mascot: ‘Cha Li Boi the tiger’, inspired by traditional Chinese folklore but reinvented with an aloof confidence and friendly swagger.
Cha Li Boi was featured in the The Best Hospitality Branding Examples on DesignRush as one of the best examples of hospitality branding and design.