Cha Li Boi is a modern yum cha restaurant and bar located in Bondi Junction, Sydney. Cha Li Boi takes the traditional yum cha format and flips it on its head.
  • Brand Strategy
  • Packaging
  • Signage
  • Website

A fun and vibrant brand identity that offsets the raw interior through the use of colour, pattern and a venue mascot: ‘Cha Li Boi the tiger’, inspired by traditional Chinese folklore but reinvented with an aloof confidence and friendly swagger.