Brisbane brewed under
the Story Bridge
Felons approached us to join them on a mission to unite the good folk of Brissie under the golden banner of beer. With pen in hand and a frothy in the other, we began building the brand starting with the true story of four felons – who in 1823 explored the Brisbane river. Their spirit of freedom and discovery is the stuff of Aussie legends and an inspiration to the Felons founders who are brewing and sharing great beer with passion and generosity.
Next up, we designed a timeless and confident range of premium beers that cut through the sea of craft brands. The packaging delivers striking retail standout while delivering an authentic brand story that connects Felons to its home and history on the Brisbane River.