Fleetwood Urban deliver inspirational outdoor structures and experiences that transform Australian neighbourhoods into thriving communities.
- Brand Strategy
- Brand Identity
- Photography & Video
Fleetwood is a growing and evolving business. Concerned that the existing brand identity didn’t capture the more fluid, dynamic and artisanal direction their business was taking, brothers, Roger and Ian Joyce approached Squad Ink to re-energise the brand.
"Before even meeting the team at Squad Ink we were inspired by the work they’d done with their many lifestyle clients. We wanted to evolve our brand so it repositioned and re-energised our changing business, but we also wanted to create a very social brand.”
"Squad Ink were great to work with. We appreciated the energy and vibrancy they brought to the project, from the initial strategy planning right through the development of the new brand identity and new website. It’s been an incredible journey so far, and we’re looking forward to seeing where they’ll take our brand next.”