Fleetwood Urban deliver inspirational outdoor structures and experiences that transform Australian neighbourhoods into thriving communities.
  • Brand Strategy
  • Brand Identity
  • Photography & Video
  • Website

Fleetwood is a growing and evolving business. Concerned that the existing brand identity didn’t capture the more fluid, dynamic and artisanal direction their business was taking, brothers, Roger and Ian Joyce approached Squad Ink to re-energise the brand.

"Before even meeting the team at Squad Ink we were inspired by the work they’d done with their many lifestyle clients. We wanted to evolve our brand so it repositioned and re-energised our changing business, but we also wanted to create a very social brand.”

Roger Joyce, Director

Fleetwood is taking a content-led approach to its marketing. Thanks to the new website and digital content delivery platform we developed, it’s now able to promote Fleetwood’s capabilities, successes and community stories with its many audiences.

Fleetwood is now a very social brand that engages with a wide range of audiences through Instagram, Facebook, LinkedIn and a curated flow of eDMs, blogs and design-inspired thought-pieces.

We collaborated with the client to usher Fleetwood into a new exciting era of growth, with a realignment of their brand positioning. With respect to their past we looked to their future creating a brand new brand identity that represents their mission to enrich communities with optimism, innovation and strong creative partnerships.

"Squad Ink were great to work with. We appreciated the energy and vibrancy they brought to the project, from the initial strategy planning right through the development of the new brand identity and new website. It’s been an incredible journey so far, and we’re looking forward to seeing where they’ll take our brand next.”

Roger Joyce, Director