Influenced by milk bars and retro diners of the 50s and 60s, Harvey’s is bringing back old school diner charm to Parramatta. We created a big and bold brand identity that’s straight talking with plenty of gusto—matched with the most epic sandwich you’ll ever wrap your lips around!
- Brand Strategy
- Brand Identity
The tasty brief was to bring Harvey's big, hot American-style food philosophy to life in their branding. From placemaking through to takeaway packaging and website, every aspect of our approach is larger than life, with a dash of nostalgia as the secret sauce.
Drawing inspiration from milk bars and retro diners of the 50s and 60s, customers are transported to a bygone era when good ol' fashioned diner charm was embraced. We purposefully channelled iconic quick service franchise colours and design cues that evoke hunger and familiarity.
We created tasty type treatments as a vehicle to deliver big bravado brand messaging across venue placemaking, takeaway packaging, website and social content.