I created HIGHR because I wanted to offer people more than just great flavours when they choose alcohol-free drinks. I want them to feel something too. Squad Ink brought a unique perspective to the project and reimagined how mindful drinking, functional ingredients and unique flavour combos could be brought to life. Blurring category lines and pulling what works best from alc and non-alc to create something truly unique and cheers-worthy.
Tim Triggs, Founder