Once a dilapidated 1930s wharf, Howard Smith Wharves is now a world-class hospitality destination with an ever-evolving lineup of experiences to keep the good people of Brisbane very content. Our challenge was to create a chameleon brand that could adapt to suit a diverse mix of venues and audiences.
  • Brand Identity
  • Content
  • Website

The wordmark is timeless, using colour blocks that reflect the natural surroundings and culinary delights in a simplistic form. Colour and dynamism capture the energy of the precinct and are fully embraced on the website and campaign creative. Rich photography and video are interwoven with colour to amplify the venue experience.

The website captures the scale of the precinct and showcases the world-class venues that have made their mark on the Brisbane hospitality scene. It’s about a big first impression on landing to peak interest, followed by a simple and intuitive user experience so visitors can explore and share.

"For several years, Squad Ink has been our go-to brand partner to deliver forward-thinking design solutions that truly represent our vision and exceed our expectations. We’ve been overwhelmed with how the Squad team have transformed the Howard Smith Wharves brand, giving it a new lease of life and an identity we’re proud of."

—Anna Rogers, Marketing Director, Howard Smith Wharves