Start with a team of naturopaths and herbalists with over 50 years combined experience in Australia’s leading natural products brands, a founder who also happens to be a certified Ayurvedic practitioner, and infuse with an earnest mission to rise above the sea of mediocrity in the vitamins and dietary supplements space.
Sound aspirational? That’s Ora Health.
- Brand Strategy
- Brand Identity
- Photography & Video
- Art Direction
Brand Idea and Concept
A name drawn from te reo Maori, referring to ‘ora’ as the state of living or being alive. A meaning put into action through Ora Health’s mission to support people to live in good health, happiness and balance.
You at the centre.
When it comes to Ora, standing out on a shelf is less about hyperbolic hues that feel ‘braggy’ and more about expressing a calm confidence by using natural yet rich tones that support their position of honesty and ethics. Earthy tones are juxtaposed against light copper foiling and an earthy red tamper-evidence (functional) seal which offers premium cues, helps draw the eye and is a nod to traditional Chinese medicine.
We used soft touches of warm and natural imagery that connects with the user at a personal level, paired with aspirational messaging and beautifully curated content.
The final result is a magnetic brand that reaches out with a natural confidence–acting as a trusted partner on an everyday person’s journey towards achieving life-transforming health and happiness.