Nestled in the sprawling hills of Warrandyte, Victoria, Pietro Gallus Estate celebrates ‘La Dolce Vita’ and transports you to the Italian countryside through estate-grown produce, artisanal Grappa and liqueurs, and authentic Italian food born to be savoured with friends.
  • Brand Strategy
  • Packaging

The sweet life is calling

Some dreams simply have to be realised, as was the case with John and Anna’s vision for Pietro Gallus Estate. The couple’s shared passion for seasonal produce and the fine art of distilling Italian spirits has led to the journey that has brought Pietro Gallus to life.

Our task was to capture the essence of Pietro Gallus – That feeling of being swept away to a dream-like Italian escape. The story starts with a traditional crest: a symbol of their Italian roots. Gleaming gold packaging for grappa and gelato coloured liqueurs, carefully curated video and photography and an intuitive e-commerce website all play a role in transporting you to the sweet life.

"We couldn’t have imagined a better result! From the bottom of our hearts, thank you so much. It has been an incredible journey that we won’t forget.”

John Di Pietro and Anna Gallo

Heaven in a bottle

The packaging embraces the themes of 'celebration' and 'La Dolce Vita’ through an expressive label that beautifully spirals up the bottle. The reflective foil on the reverse of the label fills the inside of the bottle with radiant hues of gold, taking you one sip closer to heaven.

Reinvigorating a classic

A crisp white label spirals it’s way up the yellow frosted bottle resembling the zest of a lemon. It’s a celebration of the ingredient and the vibrant flavour that will have you melting into the moment.

Vibrant and juicy fruit illustrations hero the fresh locally grown produce that are beautifully captured in each unique liqueur.

An estate this abundant needed a rich website experience to match. This custom eCommerce website invites you to explore the many spaces of the estate, shop products, and peruse the latest classes and experiences all in one place.