Regal Rogue stands at the forefront of today’s vermouth renaissance with it's disruptive twist on the classics. It boldly marries a selection of native Australian aromatics with organic local wines to bring a new expression to the world. Charge your glass and celebrate the spirited adventurer in us all.
- Brand Strategy
- Brand Identity
The brand story is centred around a charismatic knight (The Rogue) whom roams the world with his cross-eyed owl companion in search of new discoveries. The knight’s courageous stance offers a bold and commanding presence on pack that draws you in for a closer look.
"The vermouth beverage category has remained stagnant for too long. So we turned to Squad Ink to revive it with a breathtaking brand.”