To create a new world vermouth brand that carries the prestige of a European vermouth, but with the swagger of a new-to-market product. Our task was to create a confident brand worthy of shaking up the stagnant vermouth category with its unorthodox blend of native Australian aromatics and its adventurous spirit.
Using characterful product names challenges fortified wine conventions whilst adding personality to the variant styles. The glass design marries wine and spirit cues together with a custom gold stopper that adds prestige to the bottle.
The brand story is centred around a charismatic knight (The Rogue) who roams the world with his cross-eyed owl companion in search of new discoveries. The knight’s courageous stance offers a bold and commanding presence on pack that draws you in for a closer look.
A confident and contemporary brand that has taken the wine world by storm with its adventurous spirit.
Sydney Design Awards 2012
Best in Brand Identity