Sacred Grounds believes that everyone deserves freshly roasted, specialty coffee that is certified organic, ethically sourced and better for us and the planet we share. It’s all about taking a moment from our fast-paced lives and savouring life’s wonders.
  • Packaging

It’s time to stop, smell the coffee and savour life’s little moments.

Campos Coffee engaged us to rejuvenate the Sacred Grounds brand by disrupting the supermarket coffee category and redefining how specialty coffee is perceived by everyday shoppers. This vibrant new range adopts a modern lifestyle twist that radiates with positivity and brightens up the shelf with fun-loving illustrations and soulful messaging. Available on supermarket shelves at Woolworths Australia-wide.

Sacred Grounds beans are locally roasted, certified organic and ethically sourced — so they’re better for you and for the planet we share. We created brand messaging and the tagline “The Soulful Sip” that honours their position: With every sip, you’re making an effort to support sustainable, fair trade practices and at the same time embracing your daily ritual of savouring better tasting, quality coffee.

Available in 1,200 Woolworth stores Australia-wide. Paving the way for national appreciation of premium specialty coffee within mainstream grocery. Sacred Grounds has successfully attracted new shoppers to the Roast and Ground coffee segment to grow the category. Specifically, 45% of Sacred Grounds’ retail sales has come from new shoppers of the category.

“We turned to Squad Ink to transform Sacred Grounds into a modern coffee brand with a clear mission: To bring fresher, better quality and great tasting coffee to all Australians. The combination of their strategic smarts and fresh creativity has led to an incredibly successful result we couldn’t be more happy with.” - Sarah Lynch, Head of Marketing at Campos Coffee.