The true spirit of Noosa’s abundant natural beauty, bottled to be enjoyed wherever you may be.
  • Brand Strategy
  • Brand Identity
  • Packaging
  • e-Commerce
  • Photography & Video

The Challenge

Aussies love their gin, and when six of the world’s top spirits are made right here, we can’t blame them.

Such is our love for gin that over 300 distilleries have launched in Oz over the past decade, with industry predicting 1 in every 5 bottles of gin consumed will be made locally (versus 1 in 70 in previous decades).

That’s a hefty amount of competition so there’s a lot of pressure to hit the mark on product, packaging and marketing – and it all starts with a unique and compelling position.

Enter Seabourne. The job? Bring to life a distillery nestled away in Queensland’s tropical paradise of Noosa in a way that captures the essence of what it is to live between the waves and the rainforest.

When it came to bottling the essence of tropical Noosa provenance, it felt natural to turn to the elements. We wanted to lean into the feeling of radiant sun-filled days, and the cool canopies of rainforest and hinterland that flank the town with abundant beauty and natural botanicals.

A name that reflects the crossroads of Noosa, where the rainforest meets the sea, where past traders and modern explorers unite to sip the remains of the day away under a palm overlooking the ocean. Eternally brought to life through the brand mark and tagline.

Noosa in your hands

The big question was—if you held Noosa in your hands, what would it feel like?

The answer needed to be a showstopper: A bespoke sea-blue bottle designed with an internal ‘wave’ punt feature that emulates the ripples of Noosa’s fairy pools.

Like the ocean on a hot January day, this bottle is endlessly inviting, made to gleam on the shelf, especially when light shines through radiating shimmers of blue that glorify the crisp liquid inside. All finished with a natural cork stopper that completes the maritime coastal concept.

A contemporary-coastal venue design with light-touch branded moments.

An immersive online experience

A product as unique as Seabourne needed a website to match, balancing sales conversion with telling the brand story in a way as enticing as the spirit. So we started by embracing the element that inspired our name: the sea. Immersing visitors at first sight with an expansive video banner that welcomes them with a flyover of sand, surfers and fresh cocktails, instantly setting the scene for the story to be revealed as the site is further explored. The imagery was shot to feel light, bright and polished, reflecting Seabourne’s effortlessly elevated aesthetic.

The final result is an iconic bottle and branding that transfixes and transports people from where they are to where they’d rather be.

“Squad Ink built Seabourne like it was their own. Words cannot describe the commitment and dedication the team brought to building Seabourne into what it is today. Their hard work, advice, attention to detail and stretching the limitations on what’s possible is the reason why they’re the best in the business.”
— Seabourne Founder, Hayden Weir