Say hello to Sofi
When Australian wine takes an Italian lover.

• Brand Creation
• Packaging

Inspired by the classic Italian Veneto and Hugo spritz cocktails, Sofi gives these summer classics an Australian twist with South Australian riesling wine, soda and all-natural fruit flavours of Blood Orange & Bitters and Lemon & Elderflower.

Who doesn’t fancy an ice cold spritz during an afternoon Sunday session? Most sun chasers would tend to agree, especially when it’s served up in a convenient 250ml piccolo.

Italian spritz cocktails are timeless classics so we approached the packaging in the same way by drawing inspiration from classic, Italian soda brands. We then added a contemporary twist that is clean, crisp and refreshing, much like the flavours of these little beauties, especially when paired nicely with a cool north-easterly on a Sydney summer’s day.
We’ll drink to that. Salute and Cheers!