The Gidley, found in Sydney’s CBD on the corner of King and Elizabeth, is an opulent steak house, where fine dining meets semi-respectable displays of gluttony.
  • Brand Identity
  • Illustration
  • Signage
  • Content

We created a charming and character-filled brand identity that captures The Gidley’s immersive dining experience. Starting with the brand mark, here two Californian quails enjoy a celebratory champagne fountain. The concept draws from the backstory of Captain Philip Gidley King, third governor of News South Wales and his love affair with Norfolk Island, where this dapper flightless bird would proudly strut.

The Gidley’s jovial spirit is brought to life via a custom artwork by Jeffrey Phillips, that celebrates a golden-age of hospitality and decadence. A gatsby-esque scene with a few flourishes of Aussie cheek – The more you look the more you'll find! Amidst a flurry of cloche-carrying waiters, the clinking of overflowing glasses and elated guests, you’ll even spot Sir Gidley himself.