Wholegrain Milling have been pioneering stone ground milling in Australia for over 40 years, with an unparalleled commitment to delivering flavoursome, chemical free flour into the hands of the best artisan bakers in Australia and around the world.
  • Brand Strategy
  • Photography & Video
  • Website

We have the utmost respect for the Wholegrain team whose sustainable practices have helped shape a healthier and more ethical future for grain in this country. Our task was to reposition the Wholegrain Milling brand in the market ensuring that their business mission and inspiring story were delivered into the hearts and minds of artisan bakers and bread lovers around the world.

We achieved this through a comprehensive marketing growth plan that underpinned the most compelling messaging to take to market. Their mission to provide fully traceable chemical free flour from soil to table, along with the inspiring Neale family story and roots in Gunnedah, NSW formed the foundation of our content strategy.